Programme - or what we want from YOU.
DEFINE THE PROBLEM
Articulate a clear, actionable brief. If the problem to be solved is vague, the work will be generic.
This is the point at which you either inspire or confuse.
Be as specific as possible, as this first step has a greater impact on the work than any other step you will take.
GATHER INFORMATION
Immersion and research are critical to success. Share all the information you have with US and let US understand the relevant nuances of YOUR customers and YOUR business.
1. DEFINE THE PROBLEM
2. SET CLEAR OBJECTIVES AND DEFINE SUCCESS
3. DEFINE THE APPROACH
4. ELICIT BUY-IN AND SUPPORT
5. INFORMATION GATHERING
6. DEVELOP AND PROTOTYPE IDEAS
7. ANALYSE THE OPTIONS
8. MAKE THE IMPORTANT DECISIONS
9. MOBILISE THE TEAM
10. PRESENT TO INTERNAL AUDIENCES
11. MAKE IT PUBLIC
